Business Focus Production
From London to Los Angeles
Media. Marketing. Publishing. Events.
Business Focus Production is an international media, marketing, publishing, branding, and event production company connecting businesses, institutions, and communities across North America, Europe, and the Arab world. Built on more than two decades of international experience and formally established in Los Angeles in 2016, the company combines global market knowledge, creative production, bilingual communication, and a deep understanding of American and Arab audiences. From London to Los Angeles—and throughout the Middle East—Business Focus Production has contributed to the development of business publications, cultural initiatives, international exhibitions, marketing campaigns, and community platforms designed to connect people, promote opportunities, and strengthen relationships across markets.
A multidisciplinary creative and production company
Business Focus Production is a multidisciplinary creative and production company specializing in the development of media platforms, corporate communications, marketing campaigns, publications, exhibitions, conferences, and international events.
We work with businesses, government-related institutions, nonprofit organizations, media groups, cultural organizations, entrepreneurs, and international partners seeking professional communication and meaningful market connections.
Media and publishing
- Magazines and business publications
- Books and special editions
- Corporate profiles
- Media kits and sponsorship decks
- Business directories
- Editorial and promotional content
- Digital publications
- Multilingual communication materials
Marketing and advertising
- Marketing strategy
- Advertising campaigns
- Public relations
- Media outreach
- Community engagement
- Social media marketing
- Promotional campaigns
- Brand positioning
- Bilingual English-Arabic communication
Branding and graphic design
- Brand identity development
- Logo and visual identity design
- Corporate and event branding
- Advertising materials
- Exhibition graphics
- Brochures, catalogs, and presentations
- Social media creative campaigns
- Digital and print production
Events, exhibitions, and conferences
- International exhibitions
- Business and investment forums
- Conferences and seminars
- Cultural events
- Award ceremonies
- Product launches
- Corporate events
- Government and business delegations
- Sponsorship development
- Exhibitor and partner coordination
Digital media and website development
- Website design and development
- Digital marketing
- Social media content
- Commercial video production
- Multimedia campaigns
- Online registration experiences
- Email marketing
- Digital brand management
International market connections
- American and Arab companies
- Investors and entrepreneurs
- Government-related institutions
- Chambers of commerce
- Trade and investment organizations
- Media networks
- Tourism organizations
- Cultural and community institutions
20+
Years of international experience
3
Regions: U.S., Europe, Middle East
2
Working languages: English & Arabic
2016
Los Angeles operations since
From international foundations to a global production practice
- 01
International Foundations
Our experience was shaped through years of participation in publishing, media, marketing, and international exhibitions across London and major markets throughout the Middle East. This foundation provided Business Focus Production with a strong understanding of international audiences, cross-cultural communication, regional markets, and the importance of presenting businesses and investment opportunities through professional media.
- 02
Building Business Media Platforms
Our publishing experience includes the development and production of English- and Arabic-language business and lifestyle publications highlighting economic development, investment, real estate, tourism, industry, entrepreneurship, culture, and community achievements. These platforms were created to present regional opportunities to international audiences while giving businesses and institutions a professional voice in competitive markets.
- 03
Expanding to the United States
After expanding its operations to the United States, Business Focus Production developed media, marketing, cultural, and community initiatives serving the growing Arab-American market. The company formally established its Los Angeles operations in 2016, creating a bridge between its international experience and the opportunities available across North America.
- 04
Los Angeles and Beyond
Today, Business Focus Production operates from Southern California while maintaining a broad network of relationships across the United States, Europe, and the Arab world. The company continues to develop media, marketing, publishing, branding, and event projects that connect businesses, institutions, and communities across markets.
Integrated creative and production capability
Media and Publishing
We develop and produce professional media and publishing projects across print, digital, and multilingual formats.
- Magazines and business publications
- Books and special editions
- Corporate profiles
- Media kits and sponsorship decks
- Business directories
- Editorial and promotional content
- Digital publications
- Multilingual communication materials
Branding and Creative Design
We provide complete creative solutions that help organizations present a clear, professional, and memorable identity.
- Brand identity development
- Logo and visual identity design
- Corporate and event branding
- Advertising materials
- Exhibition graphics
- Brochures, catalogs, and presentations
- Social media creative campaigns
- Digital and print production
Marketing and Public Relations
We help organizations communicate effectively and increase their visibility across audiences and markets.
- Marketing strategy
- Advertising campaigns
- Public relations
- Media outreach
- Community engagement
- Social media marketing
- Promotional campaigns
- Brand positioning
- Bilingual English-Arabic communication
Events, Exhibitions, and Conferences
We manage projects from concept development through final execution, delivering professional live and hybrid experiences.
- International exhibitions
- Business and investment forums
- Conferences and seminars
- Cultural events
- Award ceremonies
- Product launches
- Corporate events
- Government and business delegations
- Sponsorship development
- Exhibitor and partner coordination
Digital Media and Website Development
Our digital services help organizations build modern, effective, and engaging online presences.
- Website design and development
- Digital marketing
- Social media content
- Commercial video production
- Multimedia campaigns
- Online registration experiences
- Email marketing
- Digital brand management
International Market Connections
Business Focus Production helps build relationships among a wide range of organizations and decision-makers.
- American and Arab companies
- Investors and entrepreneurs
- Government-related institutions
- Chambers of commerce
- Trade and investment organizations
- Media networks
- Tourism organizations
- Cultural and community institutions
What we build and produce
Business Focus Production's portfolio includes experience in developing and supporting a range of media, business, and cultural platforms.
Arab-America International Expo
Washington, D.C. 2027 — our flagship international business platform connecting the Arab world and North America.
Arab American Music Awards
A cultural awards platform celebrating Arab American artistry and achievement.
GO Magazine
Business and lifestyle publishing developed for an international readership.
Saudi Business Focus
Country-focused business media covering Saudi markets, investment, and enterprise.
Palestine Business Focus
Business media platform covering Palestinian trade, investment, and entrepreneurship.
International Publishing & Book Fairs
Publishing projects and participation in international book fairs.
Business & Community Events
Business forums, cultural programs, and community events across the United States and the Middle East.
Arab-America International Expo
Arab-America International Expo represents one of Business Focus Production's most ambitious international initiatives. The Expo is being developed as an annual platform connecting the Arab world and North America through four central pillars: Business, Investment, Tourism, and Culture.
- Concept development
- Branding and creative direction
- Marketing and campaigns
- Media production
- Institutional outreach
- Partnership development
- Exhibitor coordination
- Event production
What guides our work
Mission
To create professional media, marketing, publishing, and event solutions that help businesses and institutions communicate their value, reach new audiences, enter new markets, and build lasting relationships.
Vision
To become a leading international production and communications company connecting North America with the Arab world through media, business, exhibitions, tourism, and culture.
Values
- Professionalism — We approach every project with clear planning, responsible execution, and attention to detail.
- Creativity — We transform ideas into engaging visual, editorial, digital, and live experiences.
- Cultural Understanding — We communicate across markets with respect for language, identity, audience, and cultural context.
- Connection — We build platforms that bring businesses, institutions, communities, and opportunities together.
- Integrity — We value transparency, reliability, and long-term professional relationships.
- Impact — We develop projects designed to create measurable visibility, engagement, and lasting value.
Experience that travels across markets
- More than two decades of international industry experience
- Operations based in Southern California
- Experience across the United States, Europe, and the Middle East
- Professional English and Arabic communication
- Integrated media, marketing, design, and event services
- Strong understanding of American and Arab markets
- Experience working across business, cultural, and community sectors
- Complete project management from concept to execution
- International networks and cross-market relationships
- Personalized attention and flexible creative solutions
Leadership
Led by Karim Ayyoub
Founder & Executive Director
Business Focus Production was founded by Karim Ayyoub, who also serves as Founder and Executive Director of the Arab-America International Expo.
From Ideas to Impact
Business Focus Production does more than provide individual services. We develop complete platforms that bring together strategy, storytelling, design, promotion, production, and meaningful connections. From London to Los Angeles, our journey reflects a continuing commitment to helping businesses, institutions, and communities share their stories, expand their reach, and transform opportunities into successful partnerships.