Karim Ayyoub
Founder & Executive Director
Founder of Arab-America International Expo, with extensive experience in international exhibitions, media, publishing, marketing, and Arab–American business and cultural initiatives.
View full profileAbout Us · Leadership & Team
Leadership & Team
The professionals delivering Arab-America International Expo 2027
Our leadership team brings together expertise in international exhibitions, trade development, institutional relations and marketing across Arab and North American markets.
Leadership & Team
Meet the Team
Each department can be reached directly through its official AAIX address below. Appointments still being finalised are marked accordingly.
Roben Waire
Event Manager
Leads event planning and delivery for the Expo, overseeing programming, exhibitor and visitor experience, scheduling and on-site coordination across show days.
View full profileCollette Yousefian
Director of U.S. Institutional Relations & Strategic Outreach
Coordinates the Expo’s engagement with U.S. government entities, trade and investment organizations, chambers of commerce, financial institutions, media organizations, and strategic partners.
View full profileBeisan Zouri
Director, Sales & Business Development
Leads commercial outreach, distributor and franchising interest, and B2B matchmaking pipelines for exhibitors and visiting buyers.
View full profileKaram Saleh
Head of Marketing & Communications
Drives brand positioning, integrated campaigns and audience growth for the Expo across digital, trade and community channels in English and Arabic.
View full profileAppointment Announced Soon
Managing Director
Responsible for the delivery of the 2027 edition end to end, from venue and operations planning to commercial performance and partner reporting.
Appointment Announced Soon
Director, Exhibitor Relations
Manages exhibitor onboarding, booth allocation and the exhibitor services programme. Primary contact for companies planning their presence on the show floor.
Appointment Announced Soon
Director, Sponsorship & Partnerships
Develops sponsorship packages and long-term partnerships with corporates, banks, airlines and service providers seeking visibility across both markets.
Appointment Announced Soon
Head of Media & Press
Handles press accreditation, media partnerships, interview requests and the official media kit and asset library.
Appointment Announced Soon
Head of Operations & Logistics
Manages venue operations, contractor coordination, logistics, accessibility and on-site visitor experience during show days.
Arab-America International Expo is organised by Business Focus Production Inc. as an independent commercial platform. Participation by any company, institution or country does not imply government endorsement.
Organisation
How We Work
- Independent organiser with a dedicated project team for each edition
- Departmental structure with a single accountable lead per function
- Institutional liaison handled through one coordinated point of contact
- Advisory contributors announced ahead of the 2027 edition
Working With Our Team
For partnership, pavilion, sponsorship or press enquiries, contact the relevant department directly. We respond to institutional correspondence within two business days.